Launched as a retail business, AI-powered health insights provider Diadia found it was gaining more traction among clinicians and practitioners than it was with consumers. A pivot in audience and model meant big changes for the brand, but the last thing the young company wanted was a complete do-over. So, Diadia approached Azyy to update a range of assets — including its identity, website, and product experience — to better reflect their new mission without a costly and time-consuming total brand overhaul.