Mesh Optical launched in 2026 as the brainchild of several former SpaceX engineers. The team’s grand ambition was to market a revolutionary optical transceiver technology, but with only five weeks until a major press announcement, they had very little in the way of a brand. The company’s logo, along with a red, black, and white color palette, were all we had to go on. Mesh and their creative partners at Iverson tasked us to with creating a website that would establish instant credibility with investors, future customers, and potential employees — all in 5 weeks and without a design system or messaging framework to lean on.